One thing to do this week to keep the phone ringing.

Ten minutes or less, step by step. Plus what changed in Google and the software you already run, and whether it costs you.

Free: The Google Business Profile Checklist.

Nine settings in twenty minutes, with a way to check that each one worked.

Logan. I’m not a contractor. I set up Google, reviews, and websites for a living, and I read the fine print.

Every item says what it means for your calls and whether to act, watch, or ignore.
Written for owners of $1–10M home-service shops. Five minutes, on a phone.

Here is the One Lever from issue 006. The four steps are in the email.

Make your Google hours match the hours someone picks up.

Google bills a missed Local Services call after 20 seconds during business hours, and business hours are the ones on your Business Profile, narrowed by any ad schedule. So the hours on the profile decide which missed calls cost money. Twenty minutes, $0.

The steps: check the hours on the profile, match the Local Services ad schedule to the hours a person answers, know when the clock starts on a phone menu, and read the Charge Status column on the Leads page.

What it changes: a missed call outside the hours anyone answers stops being a paid lead.

Source: Google Local Services Ads help. Issue 006, Oct 20, 2026.

— Logan

One thing to do this week to keep the phone ringing.

Confirmed. You’re on the list.

Free: The Google Business Profile Checklist.

Here is the One Lever from issue 006. The four steps are in the email.

Make your Google hours match the hours someone picks up.

Get the checklist. Then get Tuesday’s issue.